What the BBC’s Panorama Didn’t Show You, And Why It Matters
From the desk of Steve Beercock, Executive Director
If you caught last night’s Panorama on BBC One, you’ll know why so many people are suddenly asking: “Can you really trust estate agents?”
The programme exposed a practice called “conditional selling” - where some agents were encouraging sellers to accept lower offers just because the buyer had agreed to use the agent’s in-house mortgage broker or conveyancer. In some cases, the difference was thousands of pounds.
It’s no wonder people are losing faith.
But here’s the bit the BBC didn’t show: not all agents work like that.
At Beercocks, we’ve always taken a different approach. We don’t pressure buyers into using our services. We don’t manipulate offers to line our pockets. And we don’t cut corners just to hit targets.
Here’s how we work instead:
Every buyer is treated fairly. Offers are presented based on strength — not whether they’ve signed up to any extras.
We’re transparent. If we recommend a mortgage broker or solicitor, it’s because we genuinely think they’ll help the sale go smoother, not because it earns us a referral fee.
We protect your value. Our whole PROVEN Method is built around getting you the best possible price — not pushing buyers through the back door.
The truth is, what Panorama uncovered isn’t rare in this industry — especially among some of the big corporates and online agents. When the model is built around selling bolt-ons, it’s the client who loses out.
That’s why we’ve spent years building a business that puts the seller first. No shortcuts. No tricks. Just a proven process that delivers better results — and keeps things honest.
If you’ve got questions about the market or want to know how we’d handle your sale, just drop us a message. And if you missed the Panorama episode, it’s worth a watch. Just know: there’s another way.
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