How NOT to Sell Your Property: Five Errors That Put Off Purchasers
Most property vendors desire three outcomes: to secure the highest price possible for their home, to conclude the transaction swiftly, and to sidestep an abundance of stress.
These ambitions might seem straightforward and attainable, yet it’s astonishing how many vendors falter during the marketing phase.
Consequently, they squander both time and money, thereby exacerbating their own stress levels.
To aid you in sidestepping several typical blunders, here is a guide on how not to market your property.
In essence, commit these acts, and you’re destined for delays and disillusionment.
Neglect to obtain three valuations
It's widely advised by industry experts that sellers should have their property valued by three agents. This is crucial because relying on a single valuation could lead you to set your price too low (missing out on thousands of pounds) or too high (repelling serious buyers). Is the minor time saving really worth the risk?
Set an overambitious price
You take a gamble and list your property significantly above the market rate for similar homes in your area, hoping an uninformed buyer will pay excessively. Yet, astute buyers are not deceived. They steer clear, leaving your sale in limbo until you adjust to a more sensible figure.
Ignore the need to declutter and depersonalise
Rather than clearing out your clutter and tidying up, you opt to leave everything as is. The marketing photos end up showcasing a range of old junk, soiled laundry, and unwashed dishes. Potential buyers are put off by your personal items (like undergarments left on radiators) and quickly look elsewhere.
Exert no effort for viewings
Viewers of your property are treated to a 'flaws and all' tour. Amid navigating your clutter and perusing family photos, they spot the chipped paint and unstable doors. They may make an offer, but deduct a substantial amount knowing they'll have to tackle these issues themselves.
Drag your heels with information requests
Once a sale is agreed and the conveyancing begins, you become complacent. Instead of responding quickly to information requests, you dawdle. Your sluggishness frustrates the eager buyer and risks the entire transaction.
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