What is Material Information in Home Selling – and Why It Really Matters

If you’re thinking about selling your property in Hull or anywhere across East Yorkshire, there’s something important you need to know about: material information.

What is Material Information in Home Selling – and Why It Really Matters

This isn’t just legal jargon—it’s the essential detail buyers need to make informed decisions. And thanks to recent changes in legislation, it’s now more crucial than ever to get it right.

What is Material Information?


In simple terms, material information is anything that could affect a buyer’s decision to view or purchase your home. It includes all the basics—like asking price, room sizes, property type and Council Tax band—as well as practical details such as:

  • Utility supply and broadband availability
  • Flood risk
  • Parking arrangements
  • Any restrictions, rights of way or easements
  • If the property is leasehold, then things like ground rent, length of lease, and service charges must also be disclosed.

Why Does It Matter?


When everything is upfront and transparent, your sale is more likely to run smoothly. The right material information:

  • Helps your estate agent market the home effectively
  • Ensures buyers aren’t met with surprises later on
  • Reduces the risk of delays or fall-throughs at the conveyancing stage

Whether you’re selling a period home in Beverley, a new-build in Kingswood or an apartment in central Hull, getting the facts in order early can make all the difference.

What’s Changed?

For years, estate agents followed guidance from National Trading Standards on what should be disclosed. That guidance has now been withdrawn following the introduction of The Digital Markets, Competition and Consumers Act 2024.

While the new law doesn’t list specific requirements, it does make one thing very clear: leaving out relevant information can now be classed as unfair trading.

What Should Sellers Do?


That’s where your choice of estate agent really matters.

At Beercocks, we stay ahead of the latest property legislation to make sure everything’s handled correctly from day one. We’ll gather the material information needed and ensure it’s shared with buyers right from the listing stage.

All we ask is that you’re open and honest when we ask questions about your home—we’ll do the rest. It’s all part of making the selling process as stress-free as possible.

Ready to Sell?

If you're looking for expert property advice in Hull or East Yorkshire, our estate agency team is here to help. From accurate valuations to top-quality marketing and guidance on the latest regulations, we’re ready when you are.

📞 Get in touch with us today for a chat about your next move.

And if you know someone thinking of selling, feel free to share this article with them too.

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