How Video Tours Are Changing Property Sales in East Yorkshire
The way homes are bought and sold has shifted dramatically in the past few years, and one of the biggest changes has been the rise of video tours.
The way homes are bought and sold has shifted dramatically in the past few years, and one of the biggest changes has been the rise of video tours.
At Beercocks, we’ve seen first-hand how powerful video can be when it comes to attracting buyers and shaping their decisions. Properties with video tours don’t just get noticed – they spark more interest, create stronger connections, and ultimately change the way people experience homes.
More Views, More Engagement
In the last 28 days alone, our property videos have received 82,100 views with over 983 hours of watch time. On social media, the reach is even more striking:
- 435,688 views on Facebook
- 70,091 views on Instagram
That’s more than half a million impressions in under a month - buyers actively engaging with homes across Hull and East Yorkshire before they even step through the door.
Buyers See More Before They Visit
A video tour gives buyers a sense of space and flow that photos simply can’t. They can picture the kitchen as the hub of family life, see how the garden connects to the living room, or imagine themselves walking down the hallway. By the time they book a viewing, they already feel familiar with the home.
Serious Interest, Fewer Wasted Viewings
Because video helps buyers filter properties more effectively, the ones who come to view in person are usually more serious. That means less time wasted on speculative viewings and more time spent with genuine buyers who are ready to make decisions.
A New Kind of Marketing Reach
Video doesn’t just change what buyers see – it changes where they see it. On Instagram reels, TikTok teasers, and Facebook posts, our property videos reach audiences who may never have found the home on Rightmove or Zoopla. In some cases, enquiries come in before the property even goes live on the portals.
The Future of Property Marketing
Video has transformed the way we tell the story of a home. It’s no longer just about room sizes and floorplans - it’s about lifestyle, atmosphere and connection. For buyers, it means more confidence in their search. For sellers, it means a stronger first impression.
And at Beercocks, this is all part of our marketing strategy for your home. Every property we sell includes a free professional video tour, designed to give your home maximum exposure across social media, property portals, and beyond.
Video is now one of the key ways buyers connect with homes before they view in person.
