It’s a fascinating time in the property market. Buyers are extremely active - yet more selective than ever. With so many homes available, people can compare options side-by-side, which means they are highly price-aware and quick to judge value.

That doesn’t mean the market has slowed down, far from it. Homes that are priced and presented correctly are selling swiftly. But the market now rewards realism, not optimism, and buyers won’t hesitate to walk away if something doesn’t feel right.

Here’s an eye-opening fact: in the UK, only around 55% of properties listed on the major portals will actually go on to sell. That means nearly half never find a buyer. And of the properties that are reduced online, 50% will end up switching estate agents before a sale is achieved.

So ask yourself…

What do you think when you see a home has been reduced?

Does it make you wonder what’s wrong with it?

Does it make you feel the sellers are getting desperate or that the first price wasn’t accurate?

This is exactly what we help our clients avoid.

At Beercocks, we take a strategic approach before a home reaches the major portals. We speak to qualified buyers already searching in the area, gauge early interest, and ensure the presentation and pricing are spot-on before going fully live. This means your home launches to the open market looking confident, not as a property that buyers can wait to be reduced.

Whether you’re moving up, downsizing, or relocating for a new chapter, now is a smart time to explore your options. Buyers are ready, and choice is abundant, but the right plan still makes all the difference.

If you’d like a strategy that puts your home in the best possible position from day one, we’re here to help you make your best move yet.